Research progress

. What: TITLE

: The Influence of Green Fashion Products and Campaigns on Green Consciousness and Behavior

1.1 Subject / area / theme

fashion, campaigns, environment, sustainability

> These are the big words (e.g. creative collaboration, plastic recycling, wearable technology, primary education, cultural exchange, etc.)

1.2 What it is within the subject area that you intend to focus on

> Your subject areas can be broad, so what key elements within your subject topic will you focus on?

1.3 What is your ‘How can’ question?

1)Does Green Fashion Retailing Make Consumers More Eco-friendly?

2)Will Covid-19 disrupt fashion’s sustainability commitments?

3)How can we reduce our Fashion Environmental Impact?

4)How Fashion Creators Are Using Social Media To Make A Positive Impact In The World of Sustainability?

5)What are fast fashion brands doing to tackle fashion’s sustainability problem?

> The question is the most important component of your research. What is your overarching question, that will act as guidance for your action research? The question will naturally develop over time

The question will stay with the words How can….? e.g question. How can tactile learning tools improve the learning experience of children with Dyslexia?

2. Why: TITLE

2.1 Why is this research project worth pursuing? 

Raise awareness of the harmful effect of the fast fashion industry on the environment 

Helping consumers make more informed decisions when buying clothes

 How you can look stylish whilst being ethically conscious

> Make sure it has not been done before, through research. It may certainly be a topic that has been explored but how will you tackle it differently?

2.2 Why will it bring positive change to the world?

> Your project will create positive change in the world if there is a need for this change

2.3 Why is it important to you?

Fast fashion is defined as ‘inexpensive clothing produced rapidly by mass-market retailers in response to the latest trends’. Sounds great, right? Unfortunately, not. The popularity of fast fashion has skyrocketed over recent years, which also means the effects have increased tenfold. The fashion industry has overtaken travel, agriculture, and others to become the second most polluting industry, only to be beaten by oil. In the UK alone, the consumption of new clothing per head is on average 26.7kg, which is the highest in Europe. Here are some global facts regarding the impacts of fast fashion: 235m items of clothing sent to landfill last year 700,000 fibres released in a single domestic wash 2bn tonnes of carbon emissions produced by the global fashion industry in 2015 Despite these shocking statistics, it is impossible to ignore the ‘buy one get one free’ or ‘50% off’ signs following us wherever we go, whether we are walking the streets or browsing the internet, sales are everywhere. And in a world where everything is becoming more expensive, clothing, on the other hand, is becoming cheaper. This campaign is not to make one feel guilty regarding their shopping habits, but instead to raise awareness of the darker side of the fashion industry that the large retailers do not want you to see, so we, as consumers can make an informed choice when it comes to buying our clothes.

> Are you passionate about your project and excited to make it part of your life over the coming months?

Coming from a fashion background, I’m really interested in the different fashion campaigns because the fashion world often leads in important causes, especially on issues like the environment and sustainability.  

They are creative, sometimes controversial, but always at the forefront of what’s cool. Famous fashion campaigns like no real animal fur have really changed many people’s attitudes to what people wear and what people deem to be acceptable. Other campaigns are related to social values – they often promote inclusivity and variety – celebrating colour and different shapes. I really like how these campaigns are often so glamorous and work with other industries to meet their cause. 

3. How: TITLE

3.1 Background research

a. What books, blogs, online articles/papers will you read? Make a list of these. This list will grow over time

b. What films, theatre pieces, music performances, exhibitions, talks, TED talks or other interactive things will you engage with? These will differ and change as lockdown restrictions change

c. User questionnaires (surveys)

3.2 Questions that are intriguing and that you would like to answer. These will come up as a result of your research, and you can use these questions to develop interventions, to test with users and stakeholders. Make a list of these….

3.3 Users, who are your target user group(s). You need to start thinking of how to approach them

3.4 Stakeholders, who are your stakeholders. You need to start thinking of how to approach them

3.5 Action research

a. Intervention ideas (products/artefacts, workshops, other sessions that you would like to pursue`

b. Small ideas

Clothes rental, better recycling processes, pollution control technology and the innovative use of offcuts are among measures that could help, they said.

c. Big idea


3.6 Challenges, make record of these as your project develops

4. What-if: TITLE

4.1 What happens if your project is successful?

4.2 How will your project be valuable to your users?

4.3 How will your project be valuable to your stakeholders?

4.4 Where would you like to be toward the end of your journey?