The Influence of Green Fashion Products and Campaigns on Green Consciousness and Behavior
What’s wrong with the fashion industry?
The fall in the prices of garments over the last 20 years has allowed us to buy more and more clothing. Now we have 5 times as many clothes as our grandparents did. It felt amazing until we discovered what hidden behind this pattern.
In fact, this continuous accumulation of cheap garments is only possible due to a relentless reduction in the cost of production. This, in fact, has significant implications for the lives of our families, our world, and the lives of garment workers.
Fast Fashion: the monster in our closets
Fast fashion: the monster in our closets
It has become a challenge to wear a garment more than five times. Why?
1) Every year the quality of the garments decreases. As a consequence, our clothes look quickly dirty, shapeless, or worn out.
2) Patterns are so fast evolving we can’t keep up. We keep on buying just to stay up to date.
This is Fast Fashion: Mass-production of cheap, disposable clothing. Countless new collections per year make us feel constantly out of date and encourage us to keep buying more.
What can we change about it?
Find out about the available alternatives in the section “How to reduce our impact”.
Fashion’s Environmental Impacts
Fashion’s Environmental Impacts
Only after the oil sector, the apparel industry is the world’s second-largest polluter. And the harm to the ecosystem is growing as the sector expands.
There are, however, strategies and alternatives to alleviate those issues. The first step is to create knowledge and change-will.
Reference:
SustainYourStyle. (n.d.). Fashion & Environment. [online] Available at: https://www.sustainyourstyle.org/en/whats-wrong-with-the-fashion-industry?gclid=Cj0KCQjwhb36BRCfARIsAKcXh6F-mMLnaE7HGJre1YTZwmY2dVg-aC0x5xigd3AuPrNER1nEi9BgLkkaAhNzEALw_wcB.