what is fast fashion?

fast fashion is defined as an expression that is widely accepted by a group of people over time and has been characterized by several marketing factors such as lowpredictability, high impulse purchase, shorter life cycle, and high volatility ofmarket demand (Fernie and Sparks 1998). Thus, in order to be profitable in theindustry, fashion apparel retailers… Continue reading what is fast fashion?

Ted Speech

Learning notes: I loved this talk. I’ve never been a big shopper and don’t care about trends but still, I’ve never thought of the impact my shopping habits have on the planet and on people around the world. I’m always looking for ways to reduce my footprint and not being a shopaholic helps. Now the… Continue reading Ted Speech

Ted speech

Learning notes: Education is key. Countries that have a sustainable debate the most in the public space are those who educate their children and young people about sustainability, like Germany. Sustainability should now become a value in our society as we are all affected by it and we all need to take responsibility. It is… Continue reading Ted speech

WWHI Proposal

WHAT Fast fashion nowadays is described as affordable clothing rapidly manufactured by mass market retailers in response to the latest trends this may sound great, but unfortunately, not in reality. The popularity of fast fashion has skyrocketed over recent years, which also means the effects have increased tenfold. The fashion industry has overtaken travel, agriculture,… Continue reading WWHI Proposal

Inhumane working conditions

Working conditions in the fashion industry For decades we have known this: most of our clothes are manufactured in countries where the rights of workers are restricted or inexistent. In reality, manufacturing sites are changing locations on a regular basis, searching for ever cheaper costs of labour. We frequently hear business owners say that “for these workers, it’s better than nothing,” “at least we’re giving them a job,” and they’re right to some degree. But it’s also fair to suggest that they’re manipulating suffering and taking advantage of poor people who have no choice but to work for any pay, under any working conditions. The word “slave labour” is used also by the European Parliament to describe the actual working conditions of garment workers in Asia. We know that if the working conditions in one country change, the businesses can simply switch to another. We assume that if customers do not press for a reform, we can not expect anything from the business world or the governments. Wages in the fashion industry Many fashion companies promise their consumers that “at least the minimum legal wage” is paid to the employees who made their clothing But what does that exactly mean?First of all, that means that other brands don’t even pay the legal… Continue reading Inhumane working conditions

Microfibers pollution of the fashion industry

Each time we wash a synthetic garment (polyester, nylon, etc.) approximately 700,000 individual microfibers are released into the water, making their way into our oceans. Scientists have found that such microfibers are eaten by tiny aquatic species. They are then consumed by small fish, then consumed by larger fish, which brings plastic into our food… Continue reading Microfibers pollution of the fashion industry

What’s wrong with the fashion industry?

The fall in the prices of garments over the last 20 years has allowed us to buy more and more clothing. Now we have 5 times as many clothes as our grandparents did. It felt amazing until we discovered what hidden behind this pattern. In fact, this continuous accumulation of cheap garments is only possible due to a relentless reduction in the cost of production. This, in fact, has significant implications for the lives of our families, our world, and the lives of garment workers. Fast Fashion: the monster in our closets Fast fashion: the monster in our… Continue reading What’s wrong with the fashion industry?

The change I want to see

Increased understanding of the environmental effects of the fashion industry has emerged in recent years, sparked by mounting evidence of increased global apparel consumption and powered by increased accessibility and cost-effectiveness. Over the past 3 years, the publication of several authoritative reports documenting the scale of the fashion industry’s environmental effects and the numerous sustainability initiatives pursued by the fashion industry (e.g., the Global Fashion Agenda’s ‘2020 Commitment’) has not only helped to draw more attention to the issues But an apparent wave of intention towards a specific, quantifiable action has also caused. With the abundance of knowledge concerning sustainability in the fashion industry, The aim of this chapter is to provide an overview of (1) the most important environmental impacts from the fashion industry, (2) current leading collective sustainability initiatives mobilising the fashion industry, (3) current available metrics and instruments for assessing the environmental impact of the textile life cycle, and (4) Examples of how apparel firms implement environmental programs in their products or processes. Finally, the chapter will end with some of the emerging issues facing the fashion industry and potential prospects in sustainability. The way we make and wear our clothes and throw them away is unsustainable. Textile fabrication Contributes more to climate change than combined international air travel and shipping; Uses lake-sized freshwater volumes which induces chemical which plastic waste. In the deep sea, in Arctic sea ice, in fish and shellfish, synthetic… Continue reading The change I want to see