Interview of Thomas de Lacey (Administrative Assistant at Burberry) Dami: Thank you for agreeing to this interview. By way of background, I am currently researching how we can reduce the environmental impact of fast fashion by most effectively raising awareness of the harmful effect of the fast fashion industry on the environment. As my first… Continue reading Interview of Thomas de Lacey (Administrative Assistant at Burberry)
First Intervention
short Video Clip of fashion campaign, and thinking of making posters later on and, I’ll set up account for my campaign as well. The purpose of this video clip is to creates a consensus on the environmental crisis And help others with raising their awareness of the harmful effect of the fast fashion industry on… Continue reading First Intervention
Tutorial (24th July)
1. What is your latest ‘how-can’ question? My question was “How can we reduce our fast fashion Environmental Impact?” and it hasn’t been changed 2. What have you been up to during the last few weeks? How has your research evolved? During last weeks, I was reading journals and searched how the other fashion brands promote their campaign, focusing on how valuable the… Continue reading Tutorial (24th July)
Survey and the responses
Responses: It shows that 66.7% of the participants wereaware of the meaning of sustainable clothing and have heard of the term ‘Sustainable Fashion’,suggesting that most consumers have some degree of awareness and knowledge of what sustainableclothing is. However, only 50% considered sustainability or the environmental impact to be an importantfactor when making a purchase. This… Continue reading Survey and the responses
Tutorial 8th June
Presentation slides
Sustainable fashion brands
There is no question that sustainability is growing in importance for most fashion buyers, but it can also be hard to know exactly where to look for environmentally sustainable and ethically made apparel. So, we’re here to promote it for you. I round up below are some of our favorite sustainable fashion brands that create high quality, environmentally conscious collections to enjoy shopping with a clean conscience. References: Davis, J. (2018). 22 of our favourite sustainable brands. [online] Harper’s BAZAAR. Available at: https://www.harpersbazaar.com/uk/fashion/what-to-wear/g19491797/the-best-and-still-chic-sustainable-brands/.
What is sustainable fashion and ethical fashion?
Compare Ethics has three core values and these each feed into an explanation of what sustainable fashion, ethical fashion and slow fashion can be taken to mean. We assess products based on a ten-category system but more broadly, we verify products based on the following three pillars – Social Good Planet Friendly Animal-Free So, on a more… Continue reading What is sustainable fashion and ethical fashion?
Fashion&Sustainability
What is sustainable fashion? Sustainable fashion is a movement and process of fostering change to fashion products and the fashion system towards greater ecological integrity and social justice. Sustainable fashion concerns more than just addressing fashion textiles or products. It comprises addressing the whole system of fashion. Brands & Consumers. Pros and Cons of second… Continue reading Fashion&Sustainability
Textile waste around the world
United Kingdom:The explanations below illustrate the various stages in the clothes supply chain, from upstream to downstream. The impact of resources used in production:Beginning with the first stage in the supply chain, from raw material to final product: the production of garments contributes 1/3 of the waste footprint; 3/4 of the carbon impact; and the water footprint. Useful life of clothes:Around 30 per cent of the average UK wardrobe’s clothes are unused and worth a total of £ 1,000 per household, amounting to a whopping £ 30 billion worth across the UK. If wear clothing products up to an additional nine months, it will minimize waste, carbon and water emissions by about 20 % to 30%, and reduce resource costs by £5bn (20%). Environmental impacts of laundry:Laundry generates 1/4 of a carbon footprint for a household. If each household washed clothes at lower temperatures, less regularly and in larger loads, it would save £ 10 a year for each household and cut its footprint by 7%. Reuse of clothing:Currently, just 50 percent of clothing pieces are being reused, with 2/3 of them going abroad. Statistics, however, show that 2/3 of the UK population buy or earn second-hand garments, showing a desire to reuse them.… Continue reading Textile waste around the world
Fast fashion & the destruction of developing countries
It’s a little known fact that us Brits wear just 70 per cent of the clothes that we have stored away in our wardrobes, which leaves us with a total of 1.7 billion unused items. On average, a consumer keeps their garments for three years, but even more shocking than this is the fact that something might be… Continue reading Fast fashion & the destruction of developing countries